Has Pay Per Click (PPC) Become Too Expensive? Pay per click advertising, often shortened to PPC, has been a central part of digital marketing for more than two decades. In this model, advertisers pay when users click on their ads rather than paying simply for ad impressions. As more businesses have entered digital channels and

Is PPC a Good Marketing Avenue in 2026? Pay-per-click advertising, commonly referred to as PPC, remains a visible and measurable component of digital marketing in 2026. The model, which charges advertisers only when users click on their ads, has evolved significantly since its early days. Today, PPC spans multiple platforms, including search engines, social media,

How has Google Adwords Changed Over the Years? Google AdWords, now known as Google Ads, has undergone extensive transformation since its launch in 2000. Initially built around a simple keyword bidding model, the platform allowed advertisers to place text-based ads alongside search results. These early campaigns were manually managed and focused primarily on matching user

What Marketing Options are Available for Law Firms? Solicitor marketing options in the UK have expanded significantly as the legal sector has adapted to changes in technology, client expectations, and the competitive landscape. Firms of all sizes now operate in an environment where visibility, clarity of communication, and the ability to demonstrate expertise play a

Solicitor Marketing Solutions in the UK (are more varied than you might think) Solicitor marketing in the United Kingdom has developed into a complex and multifaceted area that reflects both the competitive nature of the legal industry and the regulatory environment that governs professional services. With thousands of solicitor firms operating across England, Wales, Scotland,

Legal Changes to Marketing in the UK Over the Years The evolution of marketing law in the United Kingdom reflects the changing relationship between businesses, consumers, and regulators. Early frameworks were primarily concerned with preventing misleading claims and ensuring that advertising did not exploit vulnerable audiences. Over time, as technology advanced and digital platforms became

Past Problems and Present Predicaments in Business Marketing Small businesses today benefit from marketing tools that solve decades-old problems—here’s how far we’ve come. In the 1980s and 1990s, small businesses faced significant marketing hurdles that often limited their reach and growth. From expensive ad placements to limited data on customer behavior, the landscape was fragmented